L'Oreal: Real By You campaign for F.A.M.E. by Grey Group x Findspark
The final portfolio project for the F.A.M.E. copywriting and art directing portfolio-building program, a selective program run by GREY Group and FindSpark. The challenge was to disrupt the beauty industry, and my proposed execution was to make beauty marketing as organically fresh, unique, and diverse as our communities by highlighting local photographers in small towns, and seeing those unique perspectives (both in subject and in style/aesthetic) reflected in their own areas. Beauty is everywhere we look, not just in Paris, London, New York, and Milan; it's mundane, and it's striking: #RealByYou. Learn more about F.A.M.E. on AdAge here.
The final portfolio project for the F.A.M.E. copywriting and art directing portfolio-building program, a selective program run by GREY Group and FindSpark. The challenge was to disrupt the beauty industry, and my proposed execution was to make beauty marketing as organically fresh, unique, and diverse as our communities by highlighting local photographers in small towns, and seeing those unique perspectives (both in subject and in style/aesthetic) reflected in their own areas. Beauty is everywhere we look, not just in Paris, London, New York, and Milan; it's mundane, and it's striking: #RealByYou. Learn more about F.A.M.E. on AdAge here.
Adidas: Y-3 x Adidas SS18 Product Knowledge
Design and copy for the complete official Y-3 x Adidas SS18 collection, for internal, buyer, and e-commerce use.
Design and copy for the complete official Y-3 x Adidas SS18 collection, for internal, buyer, and e-commerce use.
Booklust and Stardust
A Tumblr blog following and reporting on modern literary culture since 2010.
A Tumblr blog following and reporting on modern literary culture since 2010.
Futurelit
An interview series hosted on Booklust and Stardust focusing discussing the future of literature with independent projects in publishing, writing, and bookselling at the intersection of the physical and the digital.
An interview series hosted on Booklust and Stardust focusing discussing the future of literature with independent projects in publishing, writing, and bookselling at the intersection of the physical and the digital.
Ali's Hard Drive
For Allison Parrish's Recontextualization workshop. A project that uses GenGen to randomize sets of computer files, color hex codes, and t-shirt types that I then used as inspiration for t-shirt designs. Powered by NewHive.
For Allison Parrish's Recontextualization workshop. A project that uses GenGen to randomize sets of computer files, color hex codes, and t-shirt types that I then used as inspiration for t-shirt designs. Powered by NewHive.
3dward L3ar
A project focused on reimagining Edward Lear's limerick/illustration pairs using new media. It is a series of .gifs accompanied by original limericks focused on Fordham University life.
